The Internet - a blessing or havoc?
It's debatable. For businesses though, it means abundant opportunities. Especially when over 900 million internet users are estimated by 2025.
The very fundamental for availing these opportunities is a website. However, gone are the days when just basic information and HTML were enough to put up a website. Today, the competition in every niche is cutthroat even digitally.
Businesses are coming up with brand-new ideas to entice their digital audience. Marketers, webmasters, and we as the best web development company in India have our eyes fixated on these trending waves to keep their clients up-to-date.
Hence, we just could not miss sharing with you the anticipated web development trends for 2023. Obviously, they are anticipated based on the current technological scenario and the evolution so far.
Moving on, let us look into the latest trends in web development in 2023.
#1 New Technologies
- The 5G pace
With the advent of 5G, the digital race is becoming more and more fierce. Faster networks mean faster loading, faster transaction, and faster sales online. However, it imposes the need for developing web applications that meet the threshold of search giants like Google. Especially for eCommerce websites, this will become even more challenging. But, with the right development provider, it is achievable.
- The Next is Metaverse
Technology has blurred the lines between real and virtual. What can be foreseen is surreal user experiences in the virtual world called the Metaverse. Opening up unimaginable opportunities for business, Metaverse development is already speeding up.
Banking, shopping, food delivery, and anything else that you can think of can all be experienced virtually in Metaverse. Food chains can have their Metaverse outlet that allows people to place their orders. eCommerce sites can allow shoppers to try-on products virtually before buying and much more.
However, Metaverse is built on blockchain and touches upon other advancements such as NFTs, digital currencies, etc. A few years down the line, the website we see today will be dramatically transformed. We can hope so!
#2 Artificial Intelligence of Course!
AI is not a fad. Ever since its introduction, the adoption has gained good momentum. Perhaps it has changed the way businesses operate. Today they are smarter and more progressive owing to AI advancements.
A year or two before, product recommendations, AR/VR, and chatbots became the infamous web development trends. However, now dynamic pricing, voice search, and computer vision capabilities are also making their way into websites to take user experience to its pinnacle.
Even conventional chatbots are now becoming more intelligent kudos to deep learning and NLP (Natural Language Processing). They are also more efficient as niche-specific bots that can be trained and set up in self-learning mode with machine learning algorithms.
#3 Voice Search for Websites
From hypertext and CSS to UI/UX design, intuitiveness has always been enriched over time. Even now advancements are being made to make the user experience better and happier.
We are talking about voice search. It is one of the latest trends in web development that will continue to boom in 2023. IoT (Internet of Things) paved the way for voice assistants, wearables, and even Google-assisted voice search and semantic search.
It is also a fact that 71% of consumers prefer conducting voice searches over typing a query. Web developers are not late in picking up this changing consumer behavior. You can now see many websites facilitating voice search. Users can use oral commands to look up something specific without having to go down the site path.
Consequently, it is increasing consumer retention and increasing sales volumes for online businesses with voice search optimization.
#4 Dark Mode Gets Darker
Dark mode was introduced by Android and iOS in 2019 after which more and more websites and apps made that toggle. What about you?
Well, it will not become dark to grey so certainly, you can consider this feature for your website now! Think of it, many of your visitors have light sensitivity issues and by providing dark mode functionality you resonate empathy and care making them vouch for you!
#5 One Page for Everything. Period
If you are thinking how is it possible to load everything on one page? Let us remind you of social media behemoths Facebook, Twitter, LinkedIn, and Instagram. Many other businesses also have switched to one-page websites, especially if their offerings are limited.
The primary benefit of SPA (Single page applications) is the fast page load. The website develops light and brisk which is why viewers love and so does Google. However, if you have a volume of data going up on your website, then SPA is not for you. You must not force content on a single page if it is looking overwhelming.
#6 Intelligent eCommerce Websites
More than 65% of all eCommerce visitors come from mobile devices. Therefore, it necessitates the need for mobile-friendly and responsive websites else you are bound to lose a major share of visitors. Along with that, personalization has elevated the UX of major websites. Tracking user behavior and purchase history to provide recommendations are all the advancements to make websites competitive and user-friendly.
With that, making the right choice of development platform is also important. While WordPress holds the largest share of the CMS market, Magento leads in eCommerce development for superior capabilities. As a Magento development company in India, we have Magento specialists to exploit platform features and capabilities for inspiring development.
#7 PWA for Web Application
Give your applications the functionalities of a web application with PWA (Progressive Web Apps). They are designed to be customized to the framework. PWAs created utilizing web technologies including HTML, CSS, and JavaScript to give a native-like experience. By native, we mean functionalities like offline mode, push notifications, etc. For businesses that need more rich displays or advanced functionalities in their applications, progressive web applications are the ideal choice. Many leading companies are now leveraging this development trend to deliver pleasant user experiences.
Conclusion
With the year coming to its end, it's time to step up and start preparing for the forthcoming trends for web development and innovations. As an up-to-date website development company in India, we keep ourselves and our clients equipped with top web development trends and advancements. Interested in how? Well, let’s have you across the table.
